Marketing
Engkoo’s Promotion with MSN and Bing team
My job:
Engkoo Homepage for MSN Portal
Engkoo gadget page for MSN Messenger
Achievement:
Increased near ten times traffic in one week
Kate Zhou Handbags Promotion
My role:
Brand Image and Promotion Director
My job:
Visual identity design
Monthly promotion plan
Brand website design
Design for Rebecca Minkoff first exclusive handbag for China, which is World TOP 20 Handbag Brand (citation:www.purseblog.com)
About Kate Zhou Handbags:
Kate Zhou Handbags is the first and biggest dealer for independent US handbag designers in China. Its partners include Rebecca Minkoff and more than ten other US independent designers.
Achievement:
YOY Sales grows by 40% during world economic crises.
My advantage and specialty at promotion:
Unique taste on product and fashion – Choose the right brand and style which has the great potential
Excellent design skills – No matter 2D or 3D, poster or website, drawing or photography, I am able to design in all kinds of promotion medium perfectly.
Great teamwork spirit – Cooperate perfectly with manager and salesperson.
Website Overview:
Monthly Promotion Overview:
the full promotion report in pdf (Download)
- Jan, 2009
- Feb, 2009
- Mar, 2009
- Apr, 2009
- May, 2009
- Jun, 2009
- Jul, 2009
- Aug, 2009
- Sep, 2009
- Oct, 2009
- Nov, 2009
- Dec, 2009
- Rebecca Minkoff’s First China Trip Event
Theme: So Much Joy
Promotion:
Buy one and get one free, to empty the inventory. We created a genius plan to express our sincere thanks to our loyal customers.
Achievement:
Raised the total sales to an all-time high.
Promotion images:
Girl in Love
Promotion:
Because of the romantic Valentine’s Day in February, we connect a girl in love with RM handbags – “When a girl falls in love, her handbag should be by her side.”
Achievement:
Raised the sales of the brand RM to an all-time high, occupying 60.8% of the total sales
Promotion images:
Handbags Will Change Your Life
Promotion:
March is the time for a woman packs away her winter gears and clean and treat her handbags. With every RM bag purchased, we give out a leather cream for free.
Achievement:
Raised sales of the bags recommended by Rebecca to an all-time high
Promotion images:
If You Only Buy One Bag This Month
Promotion:
The designer RM and the staff of KZ each pick a bag and tell why. The recommended handbags are very spring spirited. We offer 10% off for all recommended bags
Achievement:
The total sales doubled compared with the sales in January.
Promotion images:
Mom, I Love You!
Promotion:
We offer a discount if the costumer buy handbags for herself and for her mother at the same time. Use the slogan “Mom, I love you!”.
Achievement:
Raised the total sales by 12% monthly
Promotion images:
Swing Beach to City
Promotion:
We recommend five handbags loved by celebrity girls in Summer.Use the slogan “When a girl smiles in the sun, her handbag should be by her side.”
Achievement:
Raised the sales of the brand RM to an all-time high, occupying 67.4% of the total sales
Promotion images:
Anniversary of RM&KZ
Promotion:
Celebrate one year anniversary of Rebecca Minkoff on Kate Zhou Handbags.We offer 10% off for all Rebecca Minkoff bags and special anniversary cards
Achievement:
Raised the sales of the brand RM to an all-time high, occupying 74.1% of the total sales
Promotion images:
Anniversary of Showroom
Promotion:
Celebrate one year anniversary of Beijing Showroom Opening of Kate Zhou Handbags, and used a new reward system
Achievement:
Raised the total sales by 20% monthly
Promotion images:
Favorites in Autumn
Promotion:
We summarize the fashion bags which accord with the bag trends in this season, in which the most-chosen brand is CC Skye.
Achievement:
Raised the sales of the brand CC Skye to an all-time high, occupying 13.8% of the total sales
Promotion images:
Feel the love
Promotion:
For celebrating National Day of China, we made a specially gift for each customer who purchased Rebecca Minkoff, CC Skye or Treesje handbags
Achievement:
Raised the sales of the brand CC Skye and Treesje to an all-time high
Promotion images:
The Reason I love KZ
Promotion:
Encourage customers who love Kate Zhou handbags to send the reason why they love us. We offer a special gift for any purchase of the Nikki bag
Achievement:
Raised the sales of the Nikki bag to an all-time high
Promotion images:
So Much Joy
Promotion:
Buy one and get one free, to empty the inventory. We created a genius plan to express our sincere thanks to our loyal customers.
Achievement:
Raised the total sales to an all-time high.
Promotion images:
Rebecca’s First China Trip
Promotion:
Rebecca came to China for our signing event and we arranged top fashion magazines to interview, including ELLE, Vogue, Marie Claire, Cosmo, Elegance etc.
Achievement:
The brand Rebecca Minkoff was soon recognized among most of the fashion people.
Promotion images:
