Gonglue Jiang

Engkoo's Promotion with MSN team

My job:
Engkoo Homepage for MSN Portal
Engkoo gadget page for MSN Messenger

Achievement:
Increased near ten times traffic in one week

Screenshot:

Engkoo on MSN Messenger

Engkoo on MSN Portal

Engkoo Portal

Kate Zhou Handbags Promotion

My role:
Brand Image and Promotion Director

My job:
Visual identity design
Monthly promotion plan
Brand website design
Design for Rebecca Minkoff first exclusive handbag for China, which is World TOP 20 Handbag Brand (citation:www.purseblog.com)

About Kate Zhou Handbags:
Kate Zhou Handbags is the first and biggest dealer for independent US handbag designers in China. Its partners include Rebecca Minkoff and more than ten other US independent designers.

Achievement:
YOY Sales grows by 40% during world economic crises.

My advantage and specialty at promotion:
Unique taste on product and fashion - Choose the right brand and style which has the great potential
Excellent design skills - No matter 2D or 3D, poster or website, drawing or photography, I am able to design in all kinds of promotion medium perfectly.
Great teamwork spirit - Cooperate perfectly with manager and salesperson.

Website Overview:

Monthly Promotion Overview:
the full promotion report in pdf (Download)

	Dec 09 - So Much Joy
	Buy one and get one free, to empty the inventory. We created a genius plan to express our sincere thanks to our loyal customers.
	Achievement: Raised the total sales to an all-time high.

	Nov 09 - The Reason I love KZ
	Encourage customers who love Kate Zhou handbags to send the reason why they love us. We offer a special gift for any purchase of the Nikki bag
	Achievement: Raised the sales of the Nikki bag to an all-time high

	Oct 09 - Feel the love
	For celebrating National Day of China, we made a specially gift for each customer who purchased Rebecca Minkoff, CC Skye or Treesje handbags
	Achievement: Raised the sales of the brand CC Skye and Treesje to an all-time high

	Sep 09 - Favorites in Autumn
	We summarize the fashion bags which accord with the bag trends in this season, in which the most-chosen brand is CC Skye.
	Achievement: Raised the sales of the brand CC Skye to an all-time high, occupying 13.8% of the total sales

	Aug 09 - Anniversary of Showroom
	Celebrate one year anniversary of Beijing Showroom Opening of Kate Zhou Handbags, and used a new reward system
	Achievement: Raised the total sales by 20% monthly

	Jul 09 - Anniversary of RM&KZ
	Celebrate one year anniversary of Rebecca Minkoff on Kate Zhou Handbags.We offer 10% off for all Rebecca Minkoff bags and special anniversary cards
	Achievement: Raised the sales of the brand RM to an all-time high, occupying 74.1% of the total sales

	Jun 09 - Swing Beach to City
	We recommend five handbags loved by celebrity girls in Summer.Use the slogan “When a girl smiles in the sun, her handbag should be by her side."
	Achievement: Raised the sales of the brand RM to an all-time high, occupying 67.4% of the total sales

	May 09 - Mom, I Love You!
	We offer a discount if the costumer buy handbags for herself and for her mother at the same time. Use the slogan “Mom, I love you!”.
	Achievement: Raised the total sales by 12% monthly

	Apr 09 - If You Only Buy One Bag This Month
	The designer RM and the staff of KZ each pick a bag and tell why. The recommended handbags are very spring spirited. We offer 10% off for all recommended bags
	Achievement: The total sales doubled compared with the sales in January.

	Mar 09 - Handbags Will Change Your Life
	March is the time for a woman packs away her winter gears and clean and treat her handbags. With every RM bag purchased, we give out a leather cream for free.
	Achievement: Raised sales of the bags recommended by Rebecca to an all-time high

	Feb 09 - Girl in Love
	Because of the romantic Valentine’s Day in February, we connect a girl in love with RM handbags – “When a girl falls in love, her handbag should be by her side.”
	Achievement: Raised the sales of the brand RM to an all-time high, occupying 60.8% of the total sales

	Jan 09 - Gorgeous Gifts at KZ
	We offer gorgeous choices for any people who want to choose their gifts, and let the loved ones get something they really love.
	Achievement: Raised the sales of the brand Tusk to an all-time high, occupying 20.7% of the total sales

	Mar 09 - Rebecca's China Trip
	Rebecca came to China for our signing event and we arranged top fashion magazines to interview, including ELLE, Vogue, Marie Claire, Cosmo, Elegance etc.
	Achievement: The brand Rebecca Minkoff was soon recognized among most of the fashion people.